How do you determine if a sales call is a success?

I have heard a variety of responses:

“I got on really well with the person”

“I answered all the questions they asked me”

“They made an enquiry and I turned it into a meeting”

I believe the success of a call can ONLY be determined by the outcomes achieved.

After every sales call I ask myself 2 Questions:

1. What is the most I could have got out of that call?
2. What did I get out of the call?

When you can answer the same to both those questions, only then can you be assured you have achieved a successful call.


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