Do you have a knowledge bible in your business?
I was training an estate agency today called Beercocks for the 2nd time and I was talking about the need for a knowledge bible in each branch (they’ve got 9 branches).
This is a word document that sits on your server that everyone contributes too. Then every Friday the branch manager does a Knowledge quiz asking the team 5 questions from the bible. For example:
- What are the nearest schools in the area?
- What’s the walking distance to the station?
- Where’s the nearest golf range?
One of the team said they didn’t think it was necessary.
The Director then shared a story about how she is staying at a hotel tonight alone and asked the gentleman how far is their hotel from the airport and he didn’t know and didn’t find out for her. She called a 2nd hotel who did know and said they can arrange a taxi for her and she booked a room.
That lack of knowledge cost the hotel a booking. That same lady is looking for a hotel for their Xmas lunch with the teams; I know which hotel she WON’T be booking
Knowledge does matter. Start building your knowledge bible today