Tony talks with Darryl Praill

Darryl Praill

Darryl Praill on Confessions of a Serial Seller

Darryl Praill is a veteran Vice President of Marketing, an occasional Vice President of Sales, and often a Vice President of Sales and Marketing. He understands quotas as well as strategy and tactics.

He is a huge fan of the Forrester (SiriusDecisions Demand Waterfall) and their supporting process methodologies, as well as Gartner’s (TOPO) Double Funnel. He uses CRM ( and he uses marketing automation (Marketo, Pardot, HubSpot, Act-On). He relies on metrics (Google Analytics, Business Intelligence, Dashboards). He believes in Service Level Agreements (SLA) between Sales and Marketing.

For Darryl, success starts by telling the world that you’re a success and that you can help them. Marketing is used to establish trust, credibility, and overcome objections.

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