Even with the best product available on the market, without any effective sales techniques in place there is very little likelihood of it being sold. Having a clear sales plan is crucial in order to improve sales conversions as well as make the most of staff time. Here are three tactics that every company wanting to increase its sales should be employing:
- Refine a sales script
For each product or service you are selling there should be a sales script. This may be a transcript of a previous successful pitch or call or based on past experience from sales conversions. Work with team members to edit and enhance this script over time. Not only will it provide a great resource for new employees, it also means that if key sales personnel leave the business, their successful sales techniques will remain.
- Provide sales training
Up-to-date sales training is key to keep sales conversions coming in. Individuals can learn from each other about what works well in certain situations as well as review past sales pitches and what they could do differently in the future. Regular training sessions can also help to keep employees motivated and feel that they are being invested in by the company they work for.
- Use incentives to promote buying action
Another way to increase sales is to introduce an offer into the conversation which will stimulate immediate action. A good way to do this is by offering a discount or bonus which is only valid on the day.
TMI Training Academy offers sales training across different sectors to help professionals perform better. We offer a wide range of programmes including one day workshops, telesales training, field sales training, estate agent training and bespoke sales advice. For more information or to register for a course please contact us today!