Rob has had a passion for helping people grow for the last 20 years. His 21 years at Yell gave him a strong foundation in sales and management including 14 years in the Learning & Development department supporting sales people and managers. Rob has a thorough knowledge of the sales process as well as the psychology of “why customers buy”. Rob’s firm belief is that a good sales person will engage in how people buy then become a facilitator of their customer’s own natural buying process. This leads to more sales and lasting relationships.